The watchdog has banned an ad for Lottoland for portraying an excessive participation in wagering activities.
The ad is just one of three that received complaints to the Advertising Standards Bureau (ASB).
The ad shows a man hiding under the table using Lottoland on his mobile phone, unwilling to give up his device. One of the complainants felt that the ad encouraged gamblers to hide their addiction from their family.
“I understand it's a bit of "tongue and cheek" but a young child doesn't necessarily know that and it promotes the normalisation of gambling in the family home and the fact that it is so easy to do,” the complainant said.
“The ads that I have the most issue with are encouraging hiding the fact that the person has a gambling addiction. Hiding gambling from family and blatantly lying about it should not be encouraged.”
The board said it upheld complaints against the ad due to the suggestion that wagering is something secretive that needs to be hidden from family and friends, which they perceive to be a depiction of “excessive participation” in wagering activities.
“The board noted that unlike in the first two versions of the advertisement where the grandmother is still shown to interact and engage with her family, in this version of the advertisement the person using the product has isolated himself from the family and considered that this is a depiction of a person who allows wagering to become a priority in their life,” the ASB said.
The other two ads that were cleared by the ASB featured a similar concept to the ad that was banned, however instead of featuring a young male they centred on a grandmother.
The Australian Association of National Advertisers (AANA) and the ASB have been increasingly cracking down on betting ads, with new laws introduced last year to prevent companies targeting minors.
Source : AdNews, 17 February 2017