Labor has failed in a bid to have the federal government phase out the promotion of betting odds and gambling advertisements during live sports broadcasts.
The opposition's Julie Collins told parliament the time was right for change and wants the government to work with broadcasters and sporting organisations on a transition plan with the view to eventually ban them entirely.
But Labor's amendments, and others put forward by crossbench MPs Andrew Wilkie, Rebekha Sharkie and Bob Katter, were voted down.
Human Service Minister Alan Tudge acknowledged that many Australians had concerns about gambling-related content on TV, but dismissed the proposed changes to legislation.
"If passed ... it would mean that on Melbourne Cup day, you wouldn't be able to at all even show what the odds were for the most famous race in Australia," Mr Tudge said.
The government has ongoing discussions with broadcasters in relation to advertising, he said.
It came as parliament's lower house on Wednesday passed a bill aimed at curbing illegal online gambling services based overseas.
The draft laws makes it clear that only people or companies who hold a licence in Australia can offer its products to Australians.
It also prohibits "click to call" in-play betting and gives the Australian Communications and Media Authority the power to enforce new civil penalties and be responsible for the entire complaint handling process.
8 February 2017